(His first two albums, 2014’s My Krazy Life and 2016’s Still Brazy, went Top 10 on both Billboard's pop and rap charts.) Modeled after gangsta touchstones like Tupac Shakur and Snoop Dogg, Jackson’s style is remarkably fluid. Born Keenon Daequan Ray Jackson in 1990, the Compton MC-alongside L.A.-area producer DJ Mustard-helped bring regional sounds to national ears, blending vintage, stripped-down G-funk with bits of Bay Area hyphy in a way that allowed him (and Mustard, who’s gone on to make crossover hits for Tyga and Rihanna) to crash the mainstream without ever seeming beholden to it. Tough, streetwise, but exuding a distinctly Southern California chill, YG is one of the most confident voices in 21st-century rap.
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